Saudia Group is participating as the Strategic Sponsor of the sixth edition of the Hajj Conference and Exhibition, taking place from November 8 to 11, 2026, at Jeddah Superdome.
Held under the patronage of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, the event is organized by the Ministry of Hajj and Umrah in collaboration with the Pilgrim Experience Program, one of the programs of Saudi Vision 2030, under the theme “From Makkah to the World.”
Saudia Group welcomes visitors to its pavilion (C62), bringing together the capabilities of Saudia and Saudia Hajj & Umrah. The exhibition features accommodation and hospitality solutions at the Holy Sites, alongside new onboard products and services designed to enhance the travel experience.
Among the key highlights is a new Saudia Hajj suite designed specifically for pilgrims in Mina, which Saudia Hajj & Umrah plans to introduce during the 2027 season. The suite is designed to provide greater privacy and comfort, with dedicated facilities for personal use. This builds on the accommodation solutions introduced by Saudia Hajj & Umrah during the 2026 Hajj season, including facilities in Mina and multi-level facilities in Arafat, reflecting the company’s ongoing efforts to enhance accommodation services at the Holy Sites and better meet pilgrims’ needs.
Saudia is also showcasing its new Premium Economy Class seat, a key feature of The New Saudia Experience, with a 43-inch seat pitch that ranks among the most spacious in its class globally. The cabin will be introduced on Saudia’s new Boeing 787 aircraft starting in 2027, followed by a phased rollout across its Airbus A330 and Boeing 777 fleets.
The display also features a range of onboard products, including meal serviceware, amenity kits, and comfort items, giving visitors a closer look at the new Premium Economy Class experience.
H.E. Engr. Ibrahim Al-Omar, Director General of Saudia Group, said: “Serving pilgrims is a core responsibility of Saudia Group and a priority that guides our continued efforts to enhance the services we provide. Building on our extensive experience, we remain committed to improving every stage of the pilgrim journey through innovative solutions that respond to their needs and expectations. Our participation in the Hajj Conference and Exhibition provides an important opportunity to strengthen partnerships, exchange expertise, and work closely with stakeholders across the Hajj and Umrah sector to further elevate the quality of services provided to pilgrims.”
Saudia Group will also take part in panel discussions exploring the role of human capital development in elevating service quality and enhancing the pilgrim experience through integrated service packages. Throughout the event, the Group will engage with Hajj delegations and key stakeholders to explore new partnerships and opportunities to further improve services for pilgrims.
