Rising majestically in Türkiye’s North Black Sea region within Rize and Artvin provinces, the Kaçkar Mountains stand as one of the most remarkable nature and adventure destinations in Türkiye, offering diverse experiences throughout all four seasons. The Kaçkars continue to shine on the global stage through prestigious international events they host with this unparalleled richness. Following the successful launch of the esteemed KAÇKAR BY UTMB mountain ultramarathon last year, the International Kaçkar Tourism Fair is now set to take place in Rize from April 17–18, 2026.
Organised with the support of the Republic of Türkiye Ministry of Culture and Tourism and the Türkiye Tourism Promotion and Development Agency (TGA), the International Kaçkar Tourism Fair aims to transform the Kaçkar Mountains and the Black Sea region’s unique natural beauty and rich cultural heritage into global centres of attraction. As the region’s most prestigious tourism event, the fair will go beyond a traditional exhibition through panels, conferences, and workshops where participants explore emerging tourism trends and build new collaborations. This year, the fair will gather more than 1,000 industry representatives and over 3,000 visitors at the Rize Tea Bazaar.
Black Sea Wonderland: Where Nature, Culture, and History Meet
Offering a diverse range of experiences across all four seasons, the Kaçkar Mountains stand out with peerless routes for nature and adventure enthusiasts, deep-rooted history, and a rich gastronomic culture. The region is also one of Türkiye’s most pristine natural areas, home to over 50 alpine lakes, deep valleys, lush forests reflecting every shade of green, and rushing streams shaped by diverse ecosystems.
Rising to 3,937 metres, Kaçkar Mountain, the highest peak of the range, dominates this dramatic landscape and enhances the region’s appeal for trekking, mountaineering, and nature exploration. Visitors can hike along scenic trails, cycle through winding valleys, observe rare wildlife, and capture breathtaking photographs. During winter, when snow blankets the majestic mountains, the Kaçkars become a premier destination for snowshoeing, skiing, snowboarding, and heliskiing.
Beyond its virgin nature, the Kaçkars offer a seamless blend of experiences, from cultural immersion to sustainable tourism. Visitors can stay in eco-friendly accommodations, witness authentic local lifestyles, and explore numerous historic monuments. The local communities of these highlands provide profound insight into the region’s heritage. Their preserved languages and traditional handicrafts, alongside the sounds of the tulum (bagpipe) and the rhythmic horon dance, captivate travellers seeking genuine local experiences. From vibrant highland festivals to tea harvest celebrations, guests can also fully immerse themselves in the region’s spirited traditions.
The Kaçkar highlands also stand out as a premier wellness destination, where pristine nature and crisp mountain air create an ideal environment for rest and renewal. Visitors can experience both traditional and modern wellness practices in harmony with the surrounding landscape, while the thermal springs of Ayder offer natural healing and relaxation in one of the region’s most iconic settings.
Complementing these experiences is the region’s distinctive culinary heritage, celebrated for its organic honey, medicinal mountain herbs, world-renowned tea, and fresh seafood, making every adventure in the Kaçkars truly unforgettable.
The Kaçkars’ Growing Global Footprint
With this year-round diversity, the Kaçkar Mountains are increasingly drawing global attention, cementing their place on the world tourism stage. The fact that the Turkish leg of the UTMB WorldSeries and International Kaçkar Tourism Fair are hosted here is a testament to this rise. After the fair in April, the 2026 edition of KAÇKAR BY UTMB is also set to take place in Rize from September 11–13.
