Tourism Promotion in North Eastern India

Ministry of Tourism

The Ministry of Tourism promotes tourism in India through various initiatives including events, social media handles and campaigns. Information on tourist destinations in the country is promoted through the Incredible India Digital Portal. Also, the Ministry of Tourism has launched the Incredible India Content Hub on the revamped Incredible India digital portal (www.incredibleindia.gov.in). The Incredible India Content Hub is aimed to be a comprehensive digital repository of high-quality images, films, brochures and newsletters which can be easily accessed by industry stakeholders (travel media, tour operators, travel agents) across the globe, required to amplify Incredible India in all their marketing and promotional efforts.

Ministry of Tourism has been organizing International Tourism Mart (ITM) in the North Eastern Region to showcase the tourism potential of North Eastern States of India. The latest edition of ITM was held in Kaziranga, Assam from 26th to 29th, November, 2024.

The Ministry of Tourism through its Central Institutes of Hotel Management (CIHMs) at Guwahati and Shillong, which are Autonomous Bodies, imparts professional education and training in the field of hospitality to create a pool of manpower sufficient to meet the needs of the tourism and hospitality industry, both quantitatively and qualitatively.

In addition, Ministry of Tourism under its scheme Capacity Building for Service Providers (CBSP) has undertaken various skill development programs to provide education, training and certification to the tourism service providers covering different level of Hospitality sector.

Ministry of Tourism has sanctioned projects for the development of tourism-related infrastructure under the Swadesh Darshan, Swadesh Darshan 2.0, PRASHAD and Assistance to Central Agencies for Tourism Infrastructure Development Schemes.

Government of India has also sanctioned tourism projects under the ‘Scheme for Special Assistance to States for Capital Investment 2024-25’ (SASCI).

The details of projects sanctioned under the above-mentioned schemes in the North Eastern region are given at Annexure.

Details of Domestic Tourist Visits (DTVs) and Foreign Tourist Visits (FTVs) to North Eastern States during 2023 are given below

S. No. States/UTs2023
DTVsFTVs
1Arunachal Pradesh10,40,6014,496
2Assam76,12,72023,818
3Manipur57,7013,668
4Meghalaya13,71,67419,973
5Mizoram2,09,0873,754
6Nagaland99,7204,725
7Sikkim13,21,16993,908
8Tripura3,66,10466,708
Total1,20,78,7762,21,050
Source: States/UTs Tourism Department

Effective and adequate connectivity is one of the important aspects for developing a tourist destination. For this purpose, Ministry of Civil Aviation, Government of India has launched RCS-UDAN scheme, whose primary objective is to facilitate/stimulate regional air connectivity by making it affordable. Ministry of Tourism has collaborated with the Ministry of Civil Aviation to extend financial support in the form of Viability Gap Funding (VGF) under the Champion Service Sector Scheme (CSSS), with the purpose of further improving connectivity to important tourist places including Iconic sites.

Sl. No.     Route
1.Dibrugarh to Dimapur
2.Dimapur to Dibrugarh
3.Dimapur to Imphal
4.Imphal to Dimapur
5.Agartala to Aizawl
6.Aizawl to Agartala
7.Dibrugarh to Imphal
8.Imphal to Dibrugarh
9.Hollongi (Arunachal Pradesh to Guwahati)
10.Guwahati to Hollongi (Arunachal Pradesh)