After breaking the internet and reshaping the snacking game with its cult-favourite India’s first protein wafers and the healthiest multigrain chips, SuperYou is now going pro. Founded by powerhouse Ranveer Singh and Nikunj Biyani, SuperYou, increasingly known for its disruptive approach, loyal fanbase, and proven market, is now bringing its signature boldness to the world of functional fitness with the launch of SuperYou Pro – a clean, complete and gut-loving protein powder, powered by the innovative bio-fermented yeast technology.
At the heart of SuperYou Pro is bio-fermentation tech, one of the world’s most advanced and scientifically backed protein technologies, now made available in India, to power their fermented yeast protein powders, loaded with the benefits of both plant and whey. Meet the future of protein that is 100% vegan, gut-friendly, and engineered for smoother absorption and superior digestibility. This next-gen protein delivers 24–27g of clean, complete protein with all 9 essential amino acids, zero allergens, and a PDCAAS score of 1.0/1.0 (at par with whey).
Nikunj Biyani, Co-founder of SuperYou, shared, “When I discovered bio-fermented protein technology, the most advanced and gut-friendly protein innovation, I knew we had to bring it to India. We wanted to create a protein powder that delivers clean nutrition, tastes great and performs even better. SuperYou Pro is exactly that.”
Launching in four delicious variants, ranging from the smooth classic Chocolate, the bold & energetic Cold Coffee, to uniquely Indian Masala Chai, and the clean & neutral Unflavoured for maximum versatility, SuperYou Pro gives users options that suit both taste and performance. Whether you’re hitting the gym, chasing a personal best, recovering post-run, or simply keeping active, SuperYou Pro brings performance without any compromises that mark the protein supplements category currently.
Ranveer Singh, Co-founder of SuperYou, added, “With fermented yeast protein powders, we knew we had something revolutionary on our hands. SuperYou Pro is a breakthrough that brings the best of both worlds: the simplicity of plant-based protein and the high performance of whey. It’s a great gut-loving, clean and complete protein powder – it’s the love your muscles deserve.”
What’s more, SuperYou Pro is certified clean and globally credible with protein verification by NABL, quality backing from SGS China and SciEp Australia, and manufacturing in a US FDA and GMP-certified facility. It’s non-GMO, plant-based, and crafted without soy, whey, or gluten, perfect for anyone looking for clean, science-backed performance. Priced at ₹3000/kg, SuperYou aims to capture 10% market share within 12 months, powered by its massive consumer base and a strong omnichannel presence. It is now available on Superyou.in, Amazon, Flipkart, Blinkit, Zepto, Instamart, and in top retail stores like Wellness Forever, Noble Chemist, Ratnadeep, 711, and many more.
With SuperYou Pro, the brand continues its mission to put the fun in functional protein, proving that high-performance nutrition doesn’t need to be full of compromises.
